InShok - Link Popularity Building

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What is Link Popularity?

Link popularity is the term used to describe the quality of the hypertext links coming onto a specific website from other websites. This measure is being used by many of the top search engines to classify and improve their web search results. Link popularity defines a web page's positionning and therefore is an important fact to consider by any web site owner or web creator.

When a new web site is created, it is critical to look into developping link building and link popularity. InShok can provide a start-up link building strategy that considers the reality of a new web site, but also develop a more detailled link popularity campaign for web sites looking to make a strong statement on search engines.

What can link popularity do for my site?

- Link popularity is king!
It use to be said that content is king for a web site. Now credibility is king, content is only second. To build your sites credibility, you need to improve on Popularity. For any new web site, it is important to fight hard to build popularity. Now, the fact that it is well known that Google gives more points to site that are "credible" on it's algorithm, it is becoming harder and harder to become credible.

How does one become credible? Well all you need to do is be associated with credible sites. Usually an easy way to know if a site is credible is to look at its PageRank. But you have to know, PageRank is not accurate, it is not data that you can trust to make a fair jugement of a web site. The PageRank figures that are shown on the Google Toolbar are very outdated and are not the information that are used by Google to measure a site's quality. But for now, you can look at that. You can also look at the sites positions on search engines. If a site is well placed on a search that is of importance to your business, well it means that this site could be an interesting web site to be linked to. Do not hesitate to create partnerships with other quality sites, PageRank or no PageRank. If they are getting the traffic that you need, why not have a link on their page.

What the heck is PageRank anyways?

You keep hearing PageRank this and PageRank that, well what is it anyways.

Well Google defines it as "a system that relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote". For more on Google PageRank, visit the official Google page.

Contact InShok to see what can be done for your site.