InShok
Articles
Most
people only think of their positioning and of their own successes
on search tools, but I read a lot on search and its future
and I would like to share, in this section, the most interesting
articles I read and find online. This will be updated frequently
as I often find interesting sources and important facts.
Article 1;
comScore
Study Reveals the Impact of Search Engine Usage on Consumer
Buying
It is really important to know the impact
of the work that we are doing on search tools. In this article,
the experts at comScore show, with figures, the average successes
of different search campaigns.
Important
quote from the article: “Generic product search
terms (e.g. “digital camera,” “plasma screens”
or “smart phones”) accounted for more than 70%
of total search volume, while trademarked retailer terms (e.g.
“FutureShop,” “Dell.ca”) accounted
for 20% and specific product terms (e.g. “Sony Handicam,”
“Dell Axim X51v”) accounted for 10%” (...)
Very
interesting facts to consider when creating a keyword list
for a search engine marketing campaign.
Article
2;
Direct
Marketing Association offering Search Engine Marketing Certification
for Search Professionals
A
lot of search engine marketing experts are looking for recognition
of their expertise; it may be possible now.
It
is now possible to take a Certification Program in Search
Engine Marketing offered by DMA. With cooperation from the
major search engines Yahoo!, MSN, and Google, the DMA says
that their DMA’s Search Engine Marketing Council (SEMC)
driven program has been developed in response to the nearly
daily changes in this dynamic marketplace that profoundly
affects the tactics and knowledge used by today’s search
marketers.
Interesting
article to consider. Enjoy!
Article
3;
Google
Unwraps its newest gift: Google Pack
What
else are they going to come up with?
Google
has released today it's newest product called Google Pack.
Google Pack is a package including important and useful software
for your PC. Google Pack included Google products such as
Google Desktop, Picasa, Google's photo organizer, the Google
Toolbar for IE and a new Google Pack Screensaver. You can
also add Acrobat Reader 7, Realplayer and Norton Anti-Virus
to your Google Pack. I have to admit, it is an interesting
product. You can see for yourself.
Check
it out, let me know what you think. Enjoy!
Visit
Google Pack
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